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Cheetah Digital Customer Engagement Suite (discontinued)

Cheetah Digital Customer Engagement Suite (discontinued)

Overview

What is Cheetah Digital Customer Engagement Suite (discontinued)?

The Cheetah Digital Marketing Suite (formerly the Experian Marketing Suite) provided cross-channel campaign management as well as real-time offers, messaging, and engaging interactions. The product is discontinued, and is no longer available.

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Recent Reviews
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Pricing

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What is Cheetah Digital Customer Engagement Suite (discontinued)?

The Cheetah Digital Marketing Suite (formerly the Experian Marketing Suite) provided cross-channel campaign management as well as real-time offers, messaging, and engaging interactions. The product is discontinued, and is no longer available.

Entry-level set up fee?

  • Setup fee required

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Product Details

What is Cheetah Digital Customer Engagement Suite (discontinued)?

The Cheetah Digital Marketing Suite (formerly the Experian Marketing Suite) provided cross-channel campaign management as well as real-time offers, messaging, and engaging interactions. The product is discontinued, and is no longer available.

Cheetah Digital Customer Engagement Suite (discontinued) Features

  • Supported: zero-party data
  • Supported: cross-channel management
  • Supported: customer data platform
  • Supported: loyalty management
  • Supported: Engagement Data Platform
  • Supported: Loyalty
  • Supported: Experiences
  • Supported: Messaging

Cheetah Digital Customer Engagement Suite (discontinued) Screenshots

Screenshot of Enable marketers to deliver personalized experiences, cross-channel messaging, and loyalty strategies.

Cheetah Digital Customer Engagement Suite (discontinued) Competitors

Cheetah Digital Customer Engagement Suite (discontinued) Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo
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Comparisons

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Reviews and Ratings

(8)

Attribute Ratings

Reviews

(1-1 of 1)
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Gabriela Band | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User
Incentivized
Cheetah DMS is being used by the online department as a central hub for online marketing and communication. The main advantage is the multiplicity of services it provides as well as the A/B testing methodology and in-depth reporting the platform provides. It helps us identify users that we impacted via different channels on a single hub.
  • It offers social media tracking, which is a big competitive advantage against its rivals.
  • Email targeting options are better than Mailchimp.
  • Good price.
  • The support team is not good.
  • It is not easy to use at first, there is a learning curve.
  • User-interface can be improved, as it is a bit confusing.
Cheetah DMS works as a central hub for your online customers. You are able to test and measure different marketing campaigns on a variety of channels (programmatic, e-mail, etc). It's useful for big companies that work across the whole online spectrum and are not niche players. Also, the cost makes it impossible for a small player to acquire this product.
  • It has raised costs due to its price, reducing ROI.
  • However, we have gotten good results and great CPAs with them, improving margins.
  • It has allowed us to be faster on testing, improving ROI in the long term.
I believe Cheetah DMS is a bit more complete and a lot more complex to use than Mailchimp. Mailchimp was born as a mail marketing service while Cheetah has always worked across the whole online advertising spectrum making it a better solution for clients that need a certain level of service and sophistication.
Cheetah has never been known for its customer service and the few times I had to contact the answers I got were either incomplete or not really useful for the problem I was having at the moment. I think there is a lot of room for improvement in this aspect.
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